Marketing V Advertising – The Difference
Marketing V Advertising – What’s the Difference?
From a consumer perspective, there may seem no difference between advertising and marketing of products and or services, but to savvy businesses wanting to get their brand identity and corporate message across to consumers in a cost-effective manner, understanding the difference is critical.
This article will endeavour to explain the differences while pointing out how businesses looking to promote their pet related products and services can benefit by listing their business and take advantage of the various other opportunities Pet Directory offers with regards to marketing v advertising.
Marketing Opportunities on PetsBook’s Pet Directory
Marketing is a business practice that involves identifying, predicting and meeting customer needs with products or services. Effective marketing strategies help businesses isolate how best to serve their client base, while maximizing revenue at the same time.
In a modern business to consumer model (B2C), four C’s are used as a decision-making guide:
- Customers – who they are in detail,
- Cost of acquiring the customer,
- Convenience or ease of getting a message across to customers and lastly,
- Communication or the platform used to engage with potential customers.
With the transition to life and commerce online, digital marketing has transformed the way businesses communicate with their clients. New messaging platforms have made it much easier to gather information on customer behaviours, needs, wants, etc. and to cost effectively market to them.
Digital marketing strategies often leverage search engines such as Google and Bing etc. with SEO (the most cost-effective form of gaining a visitor to a business) to a website page, articles on blogs and email marketing newsletters to reach customers.
If your business provides products and services to consumers with cats and dogs, it makes sense to get your name and brand constantly Infront of, as many of them as cheaply as possible.
PetsBook is a community of people with pet cats and dogs, who are all going to need products and services to care for them.
Pet Directory is where business can promote themselves for free, or if they choose to stand out, can upgrade their listing to either a ‘Silver’ or ‘Gold’ business listing which will increase the number of visitors to their business website from less than $1 a day.
Both PetsBook and Pet Directory contain an SEO optimised article section that includes information on how to care for their beloved ‘fur babbies’.
Additionally, people who add themselves as ‘Members’ to Pet Directory or add a ‘Pet Profile’ to PetsBook receive regular monthly email newsletters, with links to articles and featured sections of the website that can contain areas for businesses target specific customers.
So now that we’ve covered marketing, the next part of the marketing v advertising question is of course advertising.
Advertising Opportunities on PetsBook’s Pet Directory
Advertising is a business practice where a company pays to place its messaging or branding in a particular location. Businesses leverage advertising to promote their products and services for sale as well as establish corporate culture and branding. When employed properly and strategically, advertising can drive customer acquisition and boost sales.
Advertising on Pet Directory is available in the form of ‘Advertising Banners’ placed in various locations on pages throughout the website. Businesses can pay monthly for fixed periods number of months, keep it renewing automatically each month, or pay for just a 30-day block.
Articles are a great way to promote a business and can be tailored to specifically target products and services a business wants to promote.
Summary of the Difference Between Marketing V Advertising
The main difference between these two business practices is that advertising is a part of marketing. A successful online marketing strategy typically dedicates resources to advertising at multiple levels, placing corporate marketing communications in various types of electronic media.
If your business wants to be seen by people who own cats and dogs, PetsBook and Pet directory is the cost-effective solution that works.
For more information, take a look at: Listing A Business and the Advertising pages of our website or contact us for more information and costs.
Hi, I’m Isabella, the new Editor In Chief at PetsBook. Apart from writing some articles myself, with over 25 years pet experience, i am responsible for making sure you receive up to date information to keep your dogs and cats healthy, happy & wise.
